It really doesn’t get any bigger than this. Bringing the cult figures of the small screen and those aspiring to become larger than life on the silver screen is a music video and album with a purpose – to spread public awareness about AIDS.
Literally about lending a hand to support a cause, the song “Haath Se Haath Milaa” has been written by Javed Akhtar, composed by Shankar, Ehsaan and Loy and sung by Sonu Nigam and Shreya Ghoshal. Shot on celluloid, the track, which features over 40 film stars and 10 top television stars, is quite a feat in terms of just numbers.
“The whole idea about `Haath Se Haath Milaa’ was to create an inspiring song and video that would make it cool and fashionable to talk about HIV/AIDS, as it is only through frank and open discussion that we can raise awareness,” says Anu Malhotra, Creative Head of “Haath Se Haath Milaa”, who has conceived and directed this music video and designed the television series.
