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Part deux of India’s fashion week (well, Mumbai’s Lakme sponsored one at least) begins tomorrow. And even though Lakme’s VP Anil Chopra insists it will be “about the business of fashion�, there’s enough to keep coloured pages colourful.

“This is the first time that international designers are coming into India,� says Chopra, commenting on the presence of South African designer Clive Rundle and French designers Leonard and Nathalie Garcon. “When we took Sabyasachi Mukherjee to New York, he had orders worth half-a million dollars. We’re just showing that designer traffic shouldn’t be one way.�

Having said that, Mumbai will flaunt its Bollywood connections for sure. And it will all start with Narendra Kumar’s show. The opening act will have Kumar’s unofficial brand ambassador John Abraham shaking his tush on the runway yet again (Abraham opened March’s fashion week with Rocky S). While girlfriend Bipasha Basu will gush from the front row. “Having a star on the ramp brings in a whole new audience for a designer,â€? says Kumar. “John was kind enough to volunteer to do this, he’s only doing it out of respect for my work.â€? Continue reading ‘It’s business as usual for fashion week’